HDFC Alchemy – Digital Superstars
Project Overview:
A grand celebration of HDFC Bank’s digital transformation journey, honoring the employees who made it a success.
Event:
Alchemy – Digital Superstars
Location:
Jade Gardens, Mumbai
The Challenge
Creating an event that felt exclusive, entertaining, and celebratory while staying true to the brand’s ethos.
The SparkMagic Idea
Alchemy 2023: A glamourous evening for the HDFC Digital Superstars
A fun awards night with performances from celebrity artists, Alchemy 2023 was designed to celebrate the perseverance and hard work of all the digital superstars who made HDFC’s digital transformation happen. A transformation that was nothing short of pure gold for India’s largest private sector bank.
Alchemy 2023 was a high-energy awards night featuring:
- A stand-up performance by top comedian Sapan Verma.
- Live music by Tejas Gambhir & Team.
- An electrifying DJ set to conclude the night in style.
Impact:
- 135+ executives engaged
- 30 employees recognized across 8 departments
