Helios – Charriol
Project Overview : Helios- The Watch Store is India’s largest multi-brand premium watch retailer introduced by
TITAN Company Limited, wanted to launch the collection of Charriol’s luxury watches.
Event:
In-store Launch Event
Location:
Bangalore
Date:
2024
Task at hand
Helios – The Watch Store, wanted to add yet another luxury Swiss brand to its
collection, Charriol and create a world-class experience for some their most
high-end customers. To mark this special occasion, they wanted to host a
launch event at its store in Jayanagar, Bangalore
Our Idea & Impact
The SparkMagic Idea : A Whiff of Luxury
The Perfumery Bar: The guests got a whiff of the magical allure of Charriol’s
signature St. Tropez collection, inspired by the beauty of the French riviera,
through an interactive perfumery bar. Not only did they get to learn how some
of the worlds most luxurious fragrances are made, but they got to craft
personalised perfumes to take home as a souvenir.
SparkMagic Impact:
Perfumery Workshop Curation –Titan’s guests got to learn about luxury fragrances and got to formulate personalized fragrances as well.
In-store Setup & Venue Design – Designing the perfumery bar table, photo-op and the venue layout for the event.
Event Planning & Execution –Managing the complete planning and execution of the event agenda from start to finish.
F&B Menu Curation –Curating the F&B Menu for the event as per the guests preferences.
