Helios Luxe x Herbelin
Objective: To bring alive the elegance and precision of Herbelin through a vibrant, French-inspired coffee rave – blending artisanal coffee, curated music, and premium watchmaking for a unique in-store brand experience.
Project:
Brew O ‘Clock
Location:
Helios Luxe – Chennai
Date:
2025
Task at hand :
Designing store branding for the launch event including the following elements: Experiential Zones for Coffee Rave.
Influencer Strategy: Single Celebrity Influencer
Deliverables:
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Instagram story with swipe-up to register.
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Celebrity to attend event live for the launch.
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Post-event: Reel or carousel post covering the experience.
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Registration Target: Minimum 200 confirmed signups via their link.
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Our Idea & Impact
We conceptualised Brew O’Clock — a Coffee Rave with a French soul, to create a distinctive launch experience. The store was transformed through curated branding and immersive experiential zones, including a French coffee brewing bar, DJ console, photo-op installations, watch display podium and thoughtfully crafted food and beverage elements.
Charming Actress Aparna Balamurali unveiled the latest Herbelin collection, adding star power to an already memorable morning.
Guests explored the timepieces, enjoyed premium French coffee, and immersed themselves in a vibrant coffee-rave atmosphere—an experience that celebrated style, flavour, and timeless moments.
