Titan Xylys
Xylys Watches Launch at 26 Locations across India. As part of a brand re-positioning by Xylys Watches, Titan World wanted to re-launch the brand with it’s all new avatar and all-new collection of watches. Watch communities and online watch reviewers were exclusively invited to be a part of this launch to unveil the brand new collection!
Event:
Xylys Watches Launch
Location:
Tier 1 & 2 Cities – 26 Locations
Date:
2025
The Challenge
To add to the luxury of experience and to pay homage to the brands’ Swiss heritage, the brand tasked SparkMagic to come up with an activity to bring in the fun element.
The SparkMagic Idea
Designed bespoke display unit consistent with the premium identity of Xylys Swiss watches, managing end-to-end production and activation across 26 locations throughout India.
The Swiss Chocolate Experience
Swiss Chocolate: A truly immersive activity that got that sparked everyone’s creativity! Guests were given a blank canvas made entirely out of Swiss Chocolate on which they could paint, draw and stick edible elements – to create their very own delicious masterpiece.
